UX is terrible
While this does have some basic features, using it is a complete abomination. Why, for example, does it always back to showing lifetime stats for screen after screen even after I change each screen that I view for 7 days? You would think that if I am looking at a campaign and set the view for 7 days that if I then go into a set or an ad that Im still interested in 7 days until I indicate otherwise.
Seems like the only thing this is good for is checking basic metrics and turning stuff on or off. But even then it doesnt give me any easy way to compare the performance of ads, sets, or campaigns side by side in any meaningful way.
Please put a UX team on this and have them create user scenarios and stuff like that.
JohnMFlores about
Meta Ads Manager